Is your message on time and on target?
Check the data!
Use analytics and measure month to month in order to really measure how effective your marketing plan and communication strategy are. Here at The Radley Firm, we track social media marks such as engagement, likes, followers, comments, shares and more. It can also help to guide the social media plan based on which posts are performing the best for your given audience.
Don't be anecdotal here, you have to be data driven!